ADP Says it Cares Why You Go to Work Every Day, and Has a New Brand Identity to Prove It

The average working stiff might not be able to tell you what ADP does, but there’s a decent chance that the company affects him in a very important way–namely, it gets him his paycheck. In fact, ADP (which stands for Automatic Data Processing) pays about 40 million workers worldwide, and 1 in 6 of us…
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